This food discovery startup was rapidly gaining popularity with GenZ, thanks to a novel navigation approach and viral customer acquisition on platforms like TikTok.
They reached a tipping point for content management and needed a more automated data pipeline to expand their national coverage and speed up business growth.
They evaluated three different options to identify and extract relevant text.
Option 1 - build custom code that would apply rules based on certain food-related keywords.
Option 2 - label data and generate a custom ML model.
Option 3 - leverage a third party NLP tool like ENTITYZE.
Option 1 and 2 were deemed too long and costly. Only ENTITYZE could fulfill some of the business requirements, thanks to the off-the-shelf ability to assign accurate meaning and context to text. Other NLP tools would in fact have required a similar effort as in option 1.
In a mere matter of days, Entityze set up a secure API endpoint allowing them to run custom text analysis and extraction rules.
